How to Launch a Profitable Summer Camp as a Kids Fitness Instructor
How to Launch a Profitable Summer Camp as a Kids Fitness Instructor
Turn your love of fitness and working with kids into a $3K-per-week summer business.
If you’re passionate about kid’s health and movement, and looking for a fun—and profitable—way to spend your summer, this is the perfect time to start thinking about running a super simple summer camp!
Imagine showing up to a sunny park or local studio each morning to lead a group of kids through movement games, arts and crafts, nature adventures and confidence-building activities. They’re laughing, sweating, and having the time of their lives—and so are you. At the end of the week, you’re not only proud of the impact you’ve made on their lives… you’ve also earned $1,500–$3,000 from your camp business.
This isn’t a dream. This is what PL3Y instructors have done for the past 10 years. And you can do it too.
Why Summer Camps Are a Game-Changer for Fitness Instructors
Summer camps are one of the most flexible and scalable income streams —especially if you love working with kids. You don’t need a studio or a massive team. You don’t need to reinvent the wheel. What you do need is the right plan.
And the good news? Parents are actively looking for programs that keep their kids active, off screens, and socially engaged in the summer months. Camps that focus on movement, building confidence and getting kids outdoors check all the boxes.
Whether you want to run one week of camp or turn it into a full summer business model, you can design it around your goals, your schedule, and your lifestyle.
But here’s the truth: launching a summer camp isn’t just about fun and games. It’s a business. And the ones who thrive are those who treat it that way.
What Makes a Summer Camp Successful?
The most profitable camps—both financially and impact-wise—have a few key things in common:
✅ A clear business model that supports your income and community goals
✅ A location that’s safe, accessible, and kid-friendly
✅ Programming that keeps kids engaged and parents impressed
✅ Solid logistics: registration, communication, waivers, insurance
✅ A strong marketing plan that fills your camp with ease
✅ Confident, trained staff who bring your vision to life
If that list feels overwhelming, don’t worry. You don’t have to figure it out alone.
👉 I created a FREE Summer Camp Planning Checklist to help you organize your summer
PLUS!
I’m hosting a Summer Camp Business Accelerator to walk you step-by-step on how to create your own camp business this summer!
That’s Why We Created the Summer Camp Business Accelerator. Kids Fitness Foundations Certification
The Summer Camp Business Accelerator is a self-paced online program designed for fitness enthusiasts (like you!) who want to launch successful kids fitness programs—including summer camps—with confidence and clarity.
This isn’t just about learning how to entertain a group of kids for a few hours a day. This course gives you the fitness programming certification, business training, and planning templates you need to run a fun, safe, and profitable summer camp.
Inside the certification, you’ll learn how to:
Build a weekly camp schedule that’s packed with engaging activities
Design play-based games that promote physical literacy
Choose a location that checks all the safety and space boxes
Create a registration system and parent communication flow
Understand your expenses, set your pricing, and hit your income goals
Market your camp effectively online and in your local community
Hire, train, and lead staff to support your camp vision
This course is designed specifically for people who are excited to launch a summer camp business —but might need support with the business and/or programming side of things. Whether you’re brand new to working with kids or have years of experience, this program will meet you where you are.
Real Numbers, Real Impact
Let’s talk numbers for a minute.
A typical camp instructor running a half-day camp can earn between $1,500 and $3,000 per week—with very low overhead. If you run four weeks of camp, you’re looking at $6K–$12K of profit in just one month.
But beyond the income, you’re building something bigger: a reputation in your community, relationships with families, and the foundation for year-round programs like after-school classes, birthday parties, and school workshops.
Your summer camp can be the launchpad for a thriving kids fitness business, if that’s something you’d like to do throughout the year.
Your First Step: Get the Right Plan
Before you start advertising or ordering pool noodles in bulk, take a breath and set yourself up for success.
I’ve created a FREE Summer Camp Business Planning Checklist that walks you through everything you need to consider to launch your camp with confidence. It’s broken down into five key areas:
Treating Your Camp Like a Business – Understand your numbers, plan your offers, and map out your financial goals.
Camp Logistics – From legal coverage to location scouting to your registration process.
Marketing & Promotion – Reach the right families with effective messaging.
Hiring & Staff Management – Find the right people and lead them well.
Programming & Safety – Deliver an unforgettable experience for every child.
This checklist will help you get organized, spot gaps, and feel prepared—whether you’re running your first week or your fifth year of camps.
Ready to Launch Your Camp?
You already have the passion, the energy, and the drive. Now you just need the roadmap to build a summer business that lights you up—and makes you money.
👉 Download your FREE Summer Camp Planning Checklist now and take the first step toward building your most exciting (and profitable!) summer yet.